If you're a little

@maiyamason

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SoundTikTok sound · Morning Reprise 11:01 AM Vbr.8th

Promoted product

Ramyun Lab

Why it worked

The video taps into the popular trend of "mukbang" and "DIY" food experiences, showcasing a visually appealing and customizable meal option. The creator's enthusiasm and the store's unique concept of offering individual noodle packs and a wide array of toppings create a compelling and relatable experience for viewers interested in Asian cuisine and convenient meal solutions.

Summary

The creator visits Ramyun Lab, a store in Auckland specializing in instant noodles and Korean snacks. She highlights the wide variety of instant noodles and toppings available, emphasizing the ability to buy individual packs and customize meals. The video concludes with her preparing and enjoying a cheesy ramen bowl.

Structure

1Introduction to Ramyun Lab and its appeal for ramen lovers
2Showcasing the extensive wall of instant noodles and various toppings
3Highlighting unique items like cheese coins and mozzarella corn dogs
4Demonstrating the DIY noodle station and preparing a cheesy ramen bowl

Original caption

My new obsession btw

More from @maiyamason

Product placement

Ramyun Lab (restaurant/store) - sells instant noodles and other Korean food items. It ACTS as the location for the video and is where the products are purchased. Removing it would change the video's setting and purpose. Ice Talk (instant noodle brand) - sells instant noodles. It ACTS as a product being purchased and consumed. Removing it would remove the focus of the purchase. Mr. Kimchi (instant noodle brand) - sells instant noodles. It ACTS as a product being purchased and consumed. Removing it would remove the focus of the purchase. Lazo (brand of hot water dispenser) - dispenses hot water for noodles. It ACTS as a tool used to prepare the food. Removing it would change the preparation process.

On-screen text

little ramen love Lab instant hub Auckland this noodles this of the get cause eats had coins dogs toppings cheese teokbokki which you pack enjoy ramen little kimchi boiled give all they stations obviously get because obviously yummy honestly course very and definitely because watching now already

Transcript

If you're a little freak for ramen like me you're gonna love Ramyun Lab. This is a DIY instant noodle hub in Auckland, and look at this wall of instant noodles to choose from. This is a DIY instant noodle hub, I guess, in Auckland, and this is, like, look at this wall of instant noodles to choose from. I kind of love this because you don't have to commit to buying a whole pack of ramen. You can just try all the different flavors. I had to get the Mr. Kimchi one because one of my favorite mukbangs, like, always eats and raves about it. They had many cheese coins, mozzarella corn dogs, all of the toppings you can imagine, cheese, tteokbokki, meats, literally anything. Which, again, I love because you don't have to buy a whole pack of something. You can just enjoy. Ramen. Also, they had little toppings like kimchi, hard-boiled eggs. They give you a big bowl to put it all in. Some cutlery, they had these little stations where you go and make it. Obviously, I also had to get one of these drinks because obviously. So yummy, so affordable, and honestly so fun. Of course, I made mine very cheesy and definitely I'm gonna be back because watching now, and editing this now, I'm already craving it again.