Gorgeous, dewy coverage, now in new shades! 🤩

@sheglam

10.9M followers · usually 86.6K views a post

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358.9K

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SoundTikTok sound · original sound - sheglam

Promoted product

SHEGLAM Cushion Foundation

Discover SHEGLAM Lock & Go Cushion Foundation. Sweatproof, smudge-resistant, and airy matte finish with buildable coverage for flawless, natural-looking skin.SHEGLAM_US

2 videos

Why it worked

The video effectively uses a native mention strategy by demonstrating the product's benefits (dewy coverage, flawless finish) in a visually appealing way, leveraging popular beauty hashtags to reach a relevant audience.

Summary

The creator demonstrates the application of SHEGLAM Cushion Foundation, showcasing its dewy coverage and smooth finish. The video highlights new shades and the product's ability to create flawless skin.

Structure

1Introduction of the product and its benefits
2Application of the cushion foundation
3Demonstration of coverage and finish
4Highlighting new shades

Original caption

Gorgeous, dewy coverage, now in new shades! 🤩 ID:559069391  #newlaunch #newdrop #newmakeup #GlowyMakeup #makeup #foundation #FlawlessSkin #SmoothFinish #SHEGLAMCushionFoundation #SHEGLAMFoundation

More from @sheglam

Product placement

SHEGLAM Cushion Foundation: This is a makeup product that the creator is applying to their face. It acts to provide coverage and a dewy finish. Removing it would change the video's content as it is the focus of the demonstration. SHEGLAM: This is the brand name of the cushion foundation. It appears on the ribbon of the applicator puff. Removing it would not change what happens in the video.