Why it worked
The video uses a satisfying ASMR-like visual of makeup removal and application, combined with a clear demonstration of a beauty product's effectiveness, which appeals to a broad audience interested in beauty routines and hacks.
Summary
The video demonstrates a lip care routine, starting with applying a dark product to the lips, then using a makeup remover stick to clean them, followed by a lip oil for hydration. The process highlights the effectiveness of the SHEGLAM Eraser Stick for makeup removal and the subsequent application of lip oil for a glossy finish.
Product placement
SHEGLAM Eraser Stick (Makeup Remover Stick): ACTS - used to remove makeup from lips, visible result of clean lips. Removing it would change what happens in the video. SHEGLAM (brand): APPEARS - logo on the makeup remover stick and lip oil. Removing it would not change what happens in the video.