y'all really came for me here's part 2

In part one, we watched Stanley build something incredible and just completely throw it all away. Now in this one, we're gonna see who is ready to catch that moment. Owala. See, Owala noticed something the entire industry had missed. People either drink from a straw or they drink from a spout. Not a single brand had put both on one water bottle. And on top of that, Stanley was kinda known for leaking anyways. So they built a water bottle that would solve all these problems. But here's the thing that nobody really talks about. When the lead controversy happened to Stanley, it didn't just make people switch to Owala. What it did was give millennials permission to jump ship from Stanley to whatever GenZ was already on. See, millennials were the Stanley people. Their identity was tied to it. And they just simply needed an excuse to leave the hype. And the lead story gave them exactly that. But what you need to pay attention to is that GenZ was already gone. See, this is a generation that grows up watching brands manufacture desire in real time. They've watched millennials lose their mind over a single cup. And so they have decided that that's just not who they are. So when Owala shows up with a bottle that does exactly what it's supposed to do and better, they're not just picking it because it's a better product. They are picking it because it's a sense of rebellion. See, choosing Owala at this point is saying you didn't fall for the hype. You're not basic. And that is why they grab onto it as their thing. I mean, look at Owala. Almost all their media doesn't come from paid influencers. It comes from real people that genuinely just vibe with the product. And at the end of the day, a friend telling another friend that the water bottle doesn't leak is stronger than any marketing campaign. But what's truly fascinating is this. The customer has always had more power than brands give them credit for. See, at the end of the day, VSCO Girls made Hydro Flask a thing, millennial moms made Stanley into what it turned out to be, and GenZ made Owala a thing. So how does a brand that nobody's ever heard of overtake the most hype water bottle brand in America? They make a better product while the other brand is focused on making vibes their product.