#KraftPartner EASY DINNER FOR SPORTS MOMS

@haleigh.aree

140.7K followers · usually 13.4K views a post

Views

2.0M

Likes

1.2K

Comments

16

Shares

31

SoundTikTok sound · Electronic synthesizer fashion A Perfect Time

Promoted product

Kraft Mac & Cheese PowerMac

Kraft Power Mac Macaroni & Cheese 7.25 OZ

7 videos7 creators

Why it worked

The video effectively targets busy parents by showcasing a quick, easy, and nutritious meal solution that appeals to kids, addressing a common pain point for the target audience.

Summary

A mom shares how Kraft Mac & Cheese PowerMac is her go-to easy and nutritious dinner solution for busy nights after sports practice. The video demonstrates the quick preparation and highlights its protein and fiber content, emphasizing its appeal to active kids.

Structure

1Introduction to busy mom life and dinner dilemma
2Introducing Kraft Mac & Cheese PowerMac as the solution
3Highlighting protein and fiber content
4Demonstrating quick preparation

Original caption

The new @kraftmacandcheese PowerMac has been a lifesaver for our busiest nights! With 17g of protein, 6g of fiber, and that same great taste they already love, it’s an easy win after practice. 💛 #macthatmoves #kraftpartner #MomsofTikTok #DinnerIdeas #sportsmom

More from @haleigh.aree

Product placement

Kraft Partner (hashtag) - appears as a watermark in the corner of the video. Removing it would not change what happens in the video. Kraft Mac & Cheese PowerMac (product) - its interface is operated when the creator adds it to boiling water and mixes it. Removing it would change what happens in the video.

Call to action

Pick up the new Kraft Mac & Cheese PowerMac at your local retailer today.

On-screen text

#KraftPartner EASY DINNER FOR SPORTS MOMS #KraftPartner CLASSIC COOKING INSTRUCTIONS BOIL WATER STIR DRAIN ADD warm, cheesy macaroni goodness that fills your belly and feeds your soul. a wholesome tradition, bringing generations together since 1937. now made with protein from plants and dairy. 17g PROTEIN per serving 6g FIBER per serving SEE NUTRITION INFORMATION FOR SODIUM CONTENT kraftmacandcheese.com #KraftPartner NEW Kraft PowerMac 17g protein 6g fiber #KraftPartner NEW Kraft PowerMac 17g protein 6g fiber #KraftPartner NEW Kraft PowerMac 17g protein 6g fiber

Transcript

After baseball practice is probably the busiest part of our day and I have to think about making dinner. By the time we get home, I'm tired like I was running on the field. That's why my go-to is the new Kraft Mac & Cheese PowerMac. It's so easy to throw together when we're short on time, but what I really love is that it's 17 grams of protein and 6 grams of fiber. So I know they're getting something a little bit more substantial after being so active. And of course, it has the same great taste that they already love. So I'm not fighting with them to actually eat dinner. Basically, it's quick, it's delicious, and it helps power through all the things that we have going on. Pick up the new Kraft Mac & Cheese PowerMac at your local retailer today.