@dadsfoodtoday — 1,243x breakout selling Kraft Mac & Cheese PowerMac

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Meals under $10

@dadsfoodtoday

54.8K followers · usually 19.0K views a post

Views

22.2M

Likes

35.5K

Comments

175

3.8K

Promoted product

Kraft Mac & Cheese PowerMac

Kraft Power Mac Macaroni & Cheese 7.25 OZ

7 videos7 creators

Why it worked

The video combines a high-utility 'budget meal' hook with a clear, fast-paced recipe demonstration that makes the product look like an essential part of a healthy family dinner.

Summary

The creator demonstrates a quick, budget-friendly recipe for crispy chicken mac and cheese using Kraft Mac & Cheese PowerMac. He walks through the step-by-step cooking process, highlighting the protein and fiber content of the product.

Structure

1Introduce budget meal series
2Showcase the featured product
3Demonstrate cooking steps
4Present final dish

Product placement

Kraft Mac & Cheese PowerMac: (a) it ACTS — the creator cooks it, adds milk, butter, and cheese powder, and presents the final dish. Removing it would change the entire video. #KraftPartner: (b) it merely APPEARS — a hashtag used for disclosure. Removing it would not change the video content.

Original caption

Crispy Chicken Mac & Cheese made with @kraft_macandcheese PowerMac 🙌 17g of protein + 6g of fiber, and a family dinner everyone loves! Crispy Chicken Mac & Cheese Serves 9, great for a big family dinner! You’ll need: Mac & Cheese • 3 boxes @kraft_macandcheese PowerMac & Cheese (Original or White Cheddar) • 12 tbsp butter or margarine • ¾ cup milk Chicken • 1 large chicken breast, halved into 2 cutlets • 1 tsp each: chicken bouillon, smoked paprika, sweet paprika, garlic powder + Italian seasoning • Juice of ½ lemon • Salt + pepper • 2–3 tbsp olive oil • Parsley, optional How to make it: Season chicken with all seasonings, lemon juice + olive oil. Refrigerate for at least 30 minutes. Cook PowerMac noodles according to package directions, about 13–14 minutes. While the noodles cook, sear chicken over medium-high heat for 2–3 minutes per side. Remove, rest + slice. In the same skillet, melt butter, add milk + all 3 cheese packets. Let it bubble briefly and stir until creamy. Drain noodles and toss them right into the cheese sauce. Top with sliced chicken + parsley and enjoy! #KraftPartner #macandcheese #EasyRecipe #familydinner #MacThatMoves