THIS IS MONEY £100,000 per-year is no longer considered a 'high' salary in London

@thisismoney

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Why it worked

The video leverages a relatable and provocative statement about salary expectations in a major city, combined with striking visuals of both the city and money, to capture attention.

Summary

A graphic overlay states that a £100,000 per-year salary is no longer considered high in London, indicating a shift in financial benchmarks due to rising costs. The video shows cityscapes and close-ups of British currency.

Structure

1Introduction of the topic: £100k salary no longer 'high'
2Visuals of London cityscape
3Visuals of British currency
4Reinforcement of the message

Product placement

This Is Money (media outlet) - appears as a watermark/logo, removing it would not change what happens in the video.

On-screen text

THIS IS MONEY £100,000 per-year is no longer considered a 'high' salary in London

Original caption

Earning £100,000 used to be the ultimate marker of financial success, but that milestone appears to be shifting fast. According to a new report, financial experts say the six-figure salary no longer stretches as far as it once did, with rising costs pushing it into "struggling" territory in London. We can't say for certain what the new benchmark for a "high salary" should be, but one expert reckons it should be four times the national average salary, which currently sits at just over £30,000 a year. Whatever the true figure turns out to be, the goalposts are clearly on the move. #money #news #uk #london #corporatelife