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Hook
It finally happened to me... 😔
@goddesscurated
4.4K followers · usually 2.3K views a post
Views
532.3K
Likes
21.3K
Comments
360
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2.3K
Why it worked
The video leverages a relatable 'I thought it wouldn't happen to me' narrative, turning a product warning into a personal story that resonates with viewers who have seen similar discourse about the brand.
Summary
The creator shares a personal negative experience with EADEM lip balm, reporting that it caused contact dermatitis and sunburn on their lips despite previous use without issues. They explain their failed attempt to continue using the product safely.
Structure
- 1Creator shows two tubes of EADEM lip balm
- 2On-screen text reveals a negative personal experience
- 3Caption details the specific skin reaction and failed attempts to use the product safely
Product placement
EADEM lip balm (a skincare product). It appears as the subject of the creator's negative experience/warning. Removing it would change the entire topic of the video as it is the specific product causing the reported contact dermatitis.
On-screen text
It finally happened to me... 😔
Original caption
I’m grieving rn yall 😔 @EADEM lip balms have been in heavy rotation for over a year with no issues. Every time I saw videos about the contact dermatitis and/or sunburn from the lip balm I genuinely would be like welp sucks to suck lol. Joke’s on me now as I’ve been trying to heal my lips for going on two months! Recently they were finally returning to normal & I gave it one more chance. I listened & even put sunscreen on my lips prior to use. I applied way less than I normally would as well. Looked absolutely beautiful as always. Very next day, the itchiness & dryness is back! So it’s time to say goodbye…it’s been a good run 😞 #eadem #skincare #makeup #fyp
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