I run my whole business

@tylerlcrawford

27.0K followers · usually 7.1K views a post

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SoundTikTok sound · original sound - tylerlcrawford

Promoted product

Xeroxero.com

Online accounting software made for your small business. Log in anytime, anywhere and explore easy invoicing, bookkeeping and more.

13 videos9 creators

Why it worked

The video effectively showcases a relatable "solopreneur" lifestyle and demonstrates a practical, integrated system for managing a business from a small space, with Xero positioned as a key enabler for financial efficiency. The "paid partnership" disclosure combined with a clear demonstration of the product's utility and a special offer creates a compelling soft sell.

Summary

The creator demonstrates how they manage their business from a small apartment using a system that includes a workspace for content creation, automations for the apartment, and Xero for financial management. Xero is highlighted as a cloud-based accounting platform that handles invoices, expenses, and reporting, allowing the business to run efficiently.

Structure

1Introduction to running a business from a small space
2System 1: The Workspace for content creation

Original caption

Paid partnership with @Xero . I run my whole business out of 670 sq ft and the money side runs on Xero. Special Xero offer: Visit the link in my bio for a special offer. Terms & Conditions apply.* Send this to somebody building a business from their kitchen table. Follow for the full Hometel systems series. #xero #xeropartner #ad

More from @tylerlcrawford

Product placement

Xero (ACTS - cloud-based accounting platform for small businesses, handles invoices, expenses, cash flow, reports, and money management; removing it would change what happens in the video)

Call to action

Visit the link in my bio for a special offer.

On-screen text

THE HOMETEL BUSINESS EDITION SYSTEM 1 THE WORKSPACE SYSTEM 2 THE AUTOMATIONS xero EVERY DOLLAR ONE DASHBOARD

Transcript

I run my whole business out of this 670 square foot studio and I partnered with Xero to show you how. One person, one studio, and every system has a job. The desk zone is where content gets made. The automations run the apartment, and Xero runs the money. If you haven't heard it, Xero is a cloud-based accounting platform built for small businesses. Invoices, expenses, cash flow, reports, all in one place. The way I use it, the day a video goes live, the invoice goes out. Paper reminders go automatically so I'm not chasing anyone. Receipts get snapped and filed the second they leave my hand and the dashboard helps me see exactly where the business stands before I've had my coffee. 670 square feet is small, but the business running out of it doesn't have to be. Clean systems are the whole point. Xero has a special offer at the link in my bio and follow because I'm breaking down every system that runs this place step by step.