Cheeeers!

@drsquatch

1.7M followers · usually 77.3K views a post

Views

265.9K

Likes

10.5K

Comments

108

Shares

172

SoundTikTok sound · original sound - drsquatch

Promoted product

Dr. Squatch MAN SHELF

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

2 videos

Why it worked

The video effectively uses a 'free with purchase' offer and a visually appealing, practical product demonstration to create urgency and desire, leveraging the brand's existing fanbase.

Summary

This video showcases the Dr. Squatch "Man Shelf," a shower caddy designed to hold soap and a beverage. It is offered for free with the purchase of a 6-pack soap bundle, and the video demonstrates its functionality and encourages viewers to buy it.

Structure

1Opening with a cheer and introducing the "Man Shelf"
2Explaining it's a free promotion with a soap bundle purchase
3Demonstrating how to place soap and a drink on the shelf
4Highlighting the Dr. Squatch brand and the "Squatch 4 Life" slogan

Original caption

FREE Dr. Squatch MAN SHELF to hold my soap AND brewski?? #NEEDTHAT

More from @drsquatch

Product placement

Dr. Squatch MAN SHELF: This is a shower caddy designed to hold soap and a beverage. It ACTS as a product holder. Removing it would change what happens in the video. Dr. Squatch: This is a brand of natural soap. It APPEARS as product packaging. Removing it would change what happens in the video.

Call to action

Get yours now

On-screen text

Cheeeers! FREE MAN SHELF NEW Dr. Squatch drop FREE with the 6-Pack Soap Bundle put your bricc HERE and your beer THERE SQUATCH 4 LIFE THESE WILL SELL OUT GET YOURS NOW

Transcript

Cheeeers! Hey, you! Cheers! This is how to get a free man shelf. Dr. Squatch just released the man shelf and it's free! When you purchase the 6-pack soap bundle. You put your bricc here and your beer there. Squatch 4 life. These will sell out. Get yours now!