Black 90s babies RUN to COSTCO

@rootedvinyl

15.8K followers · usually 4.6K views a post

Views

578.0K

Likes

18.9K

Comments

353

Shares

7.9K

SoundTikTok sound · original sound - rootedvinyl

Promoted product

Rooted Vinylrootedvinyl.com

rootedvinyl

5 videos

Why it worked

The video uses a relatable and humorous premise tied to a specific cultural reference (90s babies and Costco) to grab attention. It then pivots to a native promotion of a unique, customizable product (vinyl record magnets) that aligns with the nostalgic theme, making the call to action feel organic.

Summary

The video starts with a humorous premise of "Black 90s babies RUN to COSTCO," showing a couple in a Costco store. It then reveals that this is a joke and that the creator actually makes custom vinyl record-style magnets, which are displayed on a refrigerator. The video ends with a call to action to comment "vinyl" if viewers want one.

Structure

1Setting the scene at Costco
2Revealing the joke
3Showcasing the custom vinyl magnets
4

Original caption

Send this to a 90s baby ❤️🎶#90smusic

More from @rootedvinyl

Product placement

Costco: APPEARS - a store where the video is filmed. Removing it would change the setting. Rooted Vinyl: ACTS - the product is shown, demonstrated, and promoted. Removing it would remove the product being sold. Rooted Vinyl is a brand that makes custom vinyl record-style magnets. It is the subject of the video. The video shows the magnets on a fridge and demonstrates how they are placed. Removing it would remove the product being sold.