Black 90s babies RUN TO COSTCO

@rootedvinyl

15.8K followers · usually 4.6K views a post

Views

716.0K

Likes

14.6K

Comments

107

Shares

2.2K

SoundTikTok sound · original sound - rootedvinyl

Promoted product

Rooted Vinylrootedvinyl.com

rootedvinyl

5 videos

Why it worked

The video uses a relatable and humorous scenario (running to Costco) to grab attention, then pivots to showcasing a niche, nostalgic product (90s vinyl-style magnets) that appeals to a specific audience. The "just kidding" reveal and direct call to action create engagement.

Summary

The video starts with a humorous scenario of people running to Costco, implying a desire for bulk items. It then transitions to showcasing custom-made 90s-themed vinyl record-style magnets, revealing that the creator makes them and prompting viewers to comment if they want one.

Structure

1Humorous Costco scenario setup
2Transition to product reveal
3Demonstration of product creation/application
4

Original caption

Link in bio to order 🖤🎶#90s #90smusic #ashanti

More from @rootedvinyl

Product placement

Costco: APPEARS - a store where the video takes place. Removing it would change the setting but not the core action. Rooted Vinyl: ACTS - it is the product being shown and demonstrated as being made and sold. Removing it would remove the entire point of the video. Nike: APPEARS - a logo on the hoodie. Removing it would not change what happens in the video.