POV: You Found the PERFECT gift for Black 90s babies 🥺💖

@rootedvinyl

17.5K followers · usually 3.8K views a post

Views

51.8K

Likes

1.4K

Comments

82

Shares

388

SoundTikTok sound · original sound - rootedvinyl

View velocity

+16.5K views over 9.3d · ~1.8K/day · 8 observations

Promoted product

Rooted Vinylrootedvinyl.com

rootedvinyl

6 videos

Why it worked

The video taps into nostalgia for 90s R&B and the emotional connection of a personalized gift, creating a relatable and heartwarming scenario that encourages engagement through a clear call to action.

Summary

A person surprises their mother with a gift of custom vinyl record-style magnets featuring 90s R&B artists. The mother becomes emotional upon seeing the gift, which is from a brand called "Rooted Vinyl". The video encourages viewers to comment "vinyl" if they want one.

Structure

1Surprise reveal of a gift
2Mother's emotional reaction
3Close-up of the gift (vinyl magnets)
4Brand name and product display shown

Original caption

Link in bio to order 🖤🎶#ashanti #90srnb

More from @rootedvinyl

Product placement

ROOTED VINYL (ACTS - it is the brand name of the product being shown and interacted with, and is printed on the product display. Removing it would change what happens in the video)

Call to action

Comment "vinyl" if you want one

On-screen text

POV: You Found the PERFECT gift for Black 90s babies 🥺💖 Comment "vinyl" if you want one 😉

Transcript

Just open your eyes Mama Happy birthday Mama How did you know I wanted this? Mama I can't say no more I keep on running back to you Mama I keep on running back to you Comment "vinyl" if you want one