Mary J. Blige fans don't walk RUN TO TARGET

@rootedvinyl

15.8K followers · usually 4.6K views a post

Views

74.8K

Likes

3.7K

Comments

181

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863

SoundTikTok sound · original sound - rootedvinyl

Promoted product

Rooted Vinylrootedvinyl.com

rootedvinyl

5 videos

Why it worked

The video leverages a popular artist's fanbase and a well-known retailer to create initial intrigue, then pivots to a native promotion of a related product with a clear call to action.

Summary

The video starts with text overlay encouraging Mary J. Blige fans to run to Target. It then shows a product called "Rooted Vinyl" on a shelf and the creator demonstrating it, revealing that they make these products and encouraging viewers to order via the link in their bio.

Structure

1Encouraging fans to go to Target for Mary J. Blige merchandise
2Showing the "Rooted Vinyl" product on a shelf
3Demonstrating the "Rooted Vinyl" product
4Revealing they make the product

Original caption

Just kidding yall🤭 link in bio to order 🖤🎶#maryjblige #90s #90smusic

More from @rootedvinyl

Product placement

Target: it APPEARS as a store where the video is filmed, and the creator wears a shirt that says "I ❤️ TARGET". Removing it would not change what happens in the video. Rooted Vinyl: it ACTS as a product that is displayed on a shelf and then demonstrated by the creator. Removing it would change what happens in the video.