Aaliyah fans don't walk RUN to TARGET 🥺💖

@rootedvinyl

17.5K followers · usually 3.8K views a post

Views

748.6K

Likes

46.2K

Comments

689

Shares

5.6K

SoundTikTok sound · original sound - rootedvinyl

View velocity

+488.7K views over 9.3d · ~52.6K/day · 8 observations

Promoted product

Rooted Vinylrootedvinyl.com

rootedvinyl

6 videos

Why it worked

The video uses a popular artist's fanbase and a well-known retailer to create initial intrigue, then pivots to a direct product promotion with a clear call to action, leveraging the creator's own product.

Summary

The video starts with text encouraging Aaliyah fans to run to Target, implying merchandise is available. It then reveals that the creator actually makes these items, showing a "Rooted Vinyl" product with Aaliyah's image. The video concludes with a call to action to order via the link in bio.

Structure

1Encouragement to go to Target for Aaliyah merchandise
2Reveal that the creator makes the items
3Showcase of the "Rooted Vinyl" product
4

Original caption

Link in bio to order 💕🎶#aaliyah #vinyl

More from @rootedvinyl

Product placement

Target: it appears as a store, and the creator is shopping there. Removing it would change the setting but not the core message. Rooted Vinyl: it is shown as a product being placed on a display, and the creator states they make them and provides a link to order. Removing it would remove the product being promoted.