Which blonde are you choosing??...

@hairby_chrissy

3.8M followers · usually 19.8K views a post

Views

398.8K

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5.7K

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SoundTikTok sound · GIRLS

Promoted product

Habit Educationhabiteducation.com

Habit Education is a platform that provides hair color formulas and education on hair styling techniques.

9 videos

Why it worked

The video leverages popular aesthetics ('Jessica Alba blonde', 'Alix Earle blonde') to create engagement and uses a direct call to action with a clear URL for a relevant service (hair extension certification), appealing to a visually-driven audience interested in hair trends.

Summary

Two women, styled with different blonde hair looks, are presented with the question of which blonde style to choose. The video implies they are getting certified in hair extensions at Habit Education.

Structure

1Introduction of two blonde hairstyles
2Question posed: 'Which blonde are you choosing?'
3Identification of styles as 'Jessica alba blonde' and 'Alix Earle blonde'
4

Original caption

Stunning gals @Kenzieannis @Coco Quinn Get certified in our extensions at habiteducation.com 💋#LoveIsland #hair #hairtok #jessicaalba #alixearle

More from @hairby_chrissy

Product placement

Habit Education (ACTS - it is where the creators get certified, and the URL is provided, implying it's a service or course they offer. Removing it would remove the context of their certification.)