let's style

@based

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SoundTikTok sound · original sound - based

Promoted product

BASED Curl Gel

BASED

Why it worked

The video uses a split-screen format to compare two different approaches to styling curly hair, making it visually engaging. The use of common, accessible ingredients for DIY solutions appeals to a broad audience interested in natural hair care, while the introduction of a specific product (BASED Curl Gel) provides a clear solution and potential purchase point.

Summary

Two individuals are creating DIY hair styling products for curly hair. One focuses on hydration with glycerin and sea moss gel, while the other adds hold with flaxseed and inulin powder. They discuss the benefits of each ingredient and compare their methods, with one ultimately endorsing a pre-made product called BASED Curl Gel for its effectiveness.

Structure

1Introduction and styling curly hair
2Using glycerin for hydration
3Adding flaxseed for hold
4Incorporating inulin powder for definition

Original caption

It's time to try BASED Curl Gel #BASED

More from @based

Product placement

Glycerin: acts as a humectant to draw moisture into hair. Appears on screen and is used by the creator. Removing it would change the recipe. Flaxseed: used to create gel for hair hold. Appears on screen and is used by the creator. Removing it would change the recipe. Inulin powder: used for curl definition. Appears on screen and is used by the creator. Removing it would change the recipe. Agave Inulin: acts as a sugar-derived polymer to enhance curl definition. Appears on screen and is discussed by the creator. Removing it would change the recipe. Sea Moss gel: a marine-derived humectant that draws in moisture. Appears on screen and is used by the creator. Removing it would change the recipe. Beetroot: mentioned as an ingredient. Appears on screen. Removing it would not change the recipe. Sodium Gluconate: mentioned as an ingredient. Appears on screen. Removing it would not change the recipe. BASED Curl Gel: a product used for styling hair. Appears on screen and is used by the creator. Removing it would change the recipe.

On-screen text

let's style curly to start Glycerin hydrating amazing to draw hair my curls hold so Flaxseed Flaxseed gel is really x2 your definition so here too add Inulin powder for your it is curls Agave Inulin it's a polymer enhance which... need Sea Moss gel for my Sea Moss? that? tastes good and Sea Moss is really a marine-derived ingredient moisture Irish Sea Moss from? drugstore is all I have... oh yeah in here as Sodium Gluconate did Sodium Gluconate no all I curls in got a few really you're mixin- no way yes this you know a bit dude! what are you bro together we do not no you use? BASE this my hair two days don't every curl gel? yeah days because I ingredients exactly

Transcript

let's style curly to start First I'm gonna start with glycerin because it's really hydrating. Glycerin is really amazing humectant to draw moisture into your hair. I also have glycerin. My curls need some hold so I'm gonna add some flaxseed. Yes. Flaxseed gel is really x2 really good for your curls. It's a sugar derived polymer which is actually gonna enhance your curl pattern which... you definitely need that. Next I add inulin powder because I heard it's good for your curls. It is actually good for your curls. Agave inulin it's a really good sugar derived polymer which is actually gonna enhance your curl pattern which... you definitely need that. Next is Sea Moss gel. It kind of looks like it'd be good for my hair. Sea Moss? Tastes good. What are you doing with that? And Sea Moss. It tastes great. And Sea Moss is really a marine-derived humectant ingredient that draws in moisture. I've actually got Irish Sea Moss. Where's your Sea Moss from? From the drugstore. Is that all I have? Oh yeah, I've got beetroot in here as Sodium Gluconate. Did you not know that? No, I just thought all I needed to get my curls in. Got a few really other ingredients that are really good for your hair. You're mixing... no way. You're not putting that in your hair? Yes, this you know, enhance the curls a bit. Dude! What are you bro? Don't act like we don't do this together. We do not... no. What do you use? I use the BASED Curl Gel. I used this three days ago and my hair looks like this. Two days. You're telling me I don't have to make every... I could just curl gel? Yeah. And then my hair would last days because I ingredients exactly.