Buying a home at 22

@katricejustice

12.6K followers · usually 1.7K views a post

Views

1.1M

Likes

1.6K

Comments

39

Shares

47

SoundTikTok sound · original sound - katricejustice

Promoted product

Sun Life Go Term Life insurance

Why it worked

The video effectively connects the relatable aspiration of homeownership with the often-overlooked need for financial protection, making the promotion of life insurance feel relevant and necessary rather than purely transactional.

Summary

The creator discusses the financial responsibilities of owning a multigenerational home and the importance of protecting that wealth through term life insurance. She highlights that Sun Life offers affordable term life insurance, providing peace of mind.

Structure

1Introduction to home ownership and its complexities
2Discussion of wealth building vs. protection
3Introduction to term life insurance as a solution
4Highlighting Sun Life's affordability and benefits
5

Original caption

#ad When you have people depending on you, you think about what happens after. That’s why I looked into term life insurance. It can help make sure your family is financially supported, even covering big things like the home. #SunLife

More from @katricejustice

Product placement

Sun Life: APPEARS - a logo in the top left corner of the screen. Removing it would not change what happens in the video. #AD: APPEARS - a hashtag indicating advertisement. Removing it would not change what happens in the video.

Call to action

Get a free quote today using the link in my bio

On-screen text

Sun Life HOME #AD 22 FLEX REALIZE PEOPLE ACTUALLY YOU CO-OWN MULTIGENERATIONAL RESPONSIBILITIES EVERYTHING WRONG TALK WEALTH PROPERTY INVESTING NOBODY ABOUT IT TO STARTED TERM WITH WAS THAN AND MUCH MY PROTECTED BECAUSE WEALTH THING IT

Transcript

Buying a home at 22 Sounds like a flex. Until you realize how many people are actually you co-own a multigenerational home. It's responsibilities, bills, everything. And don't get me wrong. We always talk about building wealth, buying property, investing. Nobody really talks about protecting it. If something happened to me, what happens to all of this? That's why I started looking into term life insurance. It was much more affordable than I expected. And I feel so much better knowing that my family is protected. Protect what you're building Because wealth is one thing, protecting it is another.

#ad Not everything on your financial to-do list needs to take hours. I got a ter

20.0

32.7K8613

Sun Life

32.7Kviews@katricejustice

#ad We spend so much time learning how to grow our money… but not enough time th