My brother, you have some amazing hair on you right now.

@based

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SoundTikTok sound · original sound - based

Promoted product

BASEDbased.com/tt ↗

Why it worked

The video likely worked because it presented a relatable scenario of a creator gifting their product to a stranger in a casual, street-interview style. The focus on hair care and achieving a desired look is a common and engaging topic on TikTok.

Summary

A content creator interviews a young man about his hair products, offering him some of his own brand's products as a gift. The creator explains how to use the leave-in conditioner and mousse to achieve a similar look to the man's current hairstyle.

Structure

1Introduction and compliment on hair
2Discussion of current hair product (gel)
3Inquiry about health and product ingredients
4Introduction of BASED products
5Explanation of leave-in conditioner and mousse
6Gifting of products

Product placement

BASED (appears on microphone, does not act, removing it does not change what happens in the video) Ralph Lauren (appears on shirt, does not act, removing it does not change what happens in the video) BODYWORKS (appears on shirt, does not act, removing it does not change what happens in the video) BASED (appears on product bottles, acts - it is a hair product being demonstrated and offered, removing it would change what happens in the video)

Original caption

What do you use in your hair? #BASED

More from @based

On-screen text

brother on you for some gel brand really know no at it no not? this? health? gym? you yeah lot of health yeah BODYWORKS yeah x2 have? products I live and I it was in really? to the now with okay wavy right? shiny right yeah that to results ingredients look leave-in use a conditioner? step hair dry want hold messy right can the the guy give definition since bro I now use your hair? like results it? I want ours so I'm right right? bro man products lifelong okay?

Transcript

My brother, you have some amazing hair on you right now. What are you using for your hair? Just some gel. What brand is it? Uh, I don't remember the brand. Do you know the ingredients of that brand? No. Is it scary a little bit? Actually not. Does this? How about this? You prioritize your health? Gym? Sometimes. You care about your health, right? Yeah. The ingredients in a lot of products are harmful for your health, by the way. Yeah. Have you heard of BASED Bodyworks products before? Yeah, yeah. You have? Okay. So why haven't you used our products here? Because I live in the Netherlands and I didn't know, uh, it was available in the country. Really? Welcome to the US. Yeah, thank you. So, can I give you some stuff right now then? So you can take back home with you? Is that okay? Yeah, it's okay. Wavy. Yeah, wavy, right? Yeah. Shiny. Right. Yeah. Okay. So if you like that shiny look, we're gonna give you the exact same results but with natural ingredients, okay? Look. We'll give you a leave-in conditioner. Do you know how to use a leave-in conditioner? Step. So as soon as you step out of the shower, add it in your hair, you know, let it air dry, right? And if you want to give your hair a little more hold, you want to go for that messy, middle part, like you can have on right now? Yeah. You can combine that with the, uh, the mousse, the guy, right here. These two right here will give you like that definition, right? Since you're from the Netherlands, bro, I want to give you more stuff right now, okay? What do you use for your hair? Like results? Yeah, actually. I want you to try ours. So I'm gonna go ahead and give you these two here as well, okay? Right? Bro. Man. Products. Lifelong customer, okay? Thank you.