officially

@based

4.1M followers · usually 95.2K views a post

Views

2.1M

Likes

73.9K

Comments

2.7K

Shares

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SoundTikTok sound · original sound - based

Promoted product

BASEDhttps://based.com/tt ↗

Why it worked

The video effectively leverages the excitement of a new product launch in a major retail chain (Target) and connects with a target audience interested in men's care products by emphasizing natural ingredients and accessibility. The creator's confident delivery and clear call to action encourage immediate engagement.

Summary

The video announces the nationwide retail launch of the men's care brand BASED at Target stores. It highlights the brand's mission to provide high-performing, naturally derived products without harmful ingredients and aims to make them accessible to everyone, revolutionizing the men's care industry.

Structure

1Announcement of BASED's retail launch at Target
2Explanation of the brand's mission and values
3Highlighting the availability of products in Target stores
4Stating the goal to revolutionize the men's care industry
5Call to action to visit Target stores

Product placement

BASED (ACTS - it is the brand of products being sold, and the video is about its launch and availability in Target stores. Removing it would change the entire video's purpose.)

Original caption

BASED is in Target now! #BASED

More from @based

Call to action

See you inside

On-screen text

officially retail nationwide best-selling of almost 1,653 2,000 targets ACROSS THE UNITED STATES our mission been to HIGHEST PERFORMING without ANY HARMFUL INGREDIENTS and we've done that goal is as accessible as possible should to high-performing having ABOUT styling SKINCARE we want TO COMPLETELY REVOLUTIONIZE THE MEN'S CARE INDUSTRY four of on the THIS IS JUST to put one of on the but in we need launch that'll that want in the MEN'S CARE SPACE So See you inside

Transcript

officially retail nationwide four of our best-selling products are on the shelves of almost 1,653 2,000 targets ACROSS THE UNITED STATES Our mission has been to HIGHEST PERFORMING products without ANY HARMFUL INGREDIENTS and we've done that Now our goal is to make BASED as accessible as possible because everyone should have access to high-performing products without having to worry ABOUT styling SKINCARE body care we want TO COMPLETELY REVOLUTIONIZE THE MEN'S CARE INDUSTRY And although we only have four of these products on the shelf THIS IS JUST the start We want to put one of our products on the shelf but in order to do that we need to launch that'll blow this launch out of the water That'll show Target that people actually want change in the MEN'S CARE SPACE So See you inside