the voicemail we got from our boss today

@drinkculturepop

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SoundTikTok sound · Clair de lune - Debussy , Soft Piano(1076685)

View velocity

+30.8K views over 5.4d · ~5.7K/day · 6 observations

Promoted product

Culture Pop

If soda grew on trees, it’d be Culture Pop. Crafted with organic fruit juice, organic herbs and spices, and a live probiotic — Culture Pop tastes as real as its ingredients. Culture Pop is unlike any soda you’ve had before — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame - just the real stuff.

3 videos

Why it worked

The video uses humor and a relatable office scenario to engage viewers, while subtly integrating the product as a shared experience among colleagues.

Summary

Two women react to a voicemail from their boss, Tom, who is apparently making fun of them. They discuss how they enjoy the comments and the different flavors of Culture Pop soda, encouraging viewers to try it.

Structure

1Introduction with boss's voicemail context
2Boss's humorous reaction to the video
3Discussion of comments and Culture Pop flavors
4

Original caption

for everyone who was wondering what Tom’s reaction was 👀 so have you tried Culture Pop yet? 🫶🥤#culturepopsoda #officetok #voicemail #marketinggirlies

More from @drinkculturepop

Product placement

Culture Pop (soda): ACTS - it is held by the creators and discussed as a beverage. Removing it would not change what happens in the video. Culture Pop Soda (brand): APPEARS - it is the creator's handle and name. Removing it would not change what happens in the video.

Call to action

so have you tried Culture Pop yet?

On-screen text

the voicemail we got from our boss today (part 2) (his wife btw)

Transcript

Hey Haley and Hannah, it's Tom. I assume you're sending me the voicemail again so that you can post this. But the video is fine. You guys are very funny. You do a great job. Kristen, um, loves when you make fun of me. So that makes me laugh. But I love the comments. I love hearing everything that people think, including people that have never tried Culture Pop, which we gotta keep telling them about it. But this isn't like the other ones. We are truly different. Culture Pop's a different brand. Good way to get the message out. We just need to keep it up. You guys keep thinking of new things. Never would have thought of that. Anyway, see you later. Bye.