"We want the Amanda Seyfried blonde" ...

@hairby_chrissy

3.8M followers · usually 18.7K views a post

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SoundTikTok sound · original sound - condogmixes

Promoted product

Habit Educationhabiteducation.com

Habit Education is a platform that provides hair color formulas and education on hair styling techniques.

10 videos

Why it worked

The video leverages a popular celebrity's iconic hair color as a aspirational goal, making the transformation relatable and desirable. The quick cuts and visual reveal create a satisfying before-and-after narrative, while the direct call to action to a specific website for the formula provides immediate value and a clear next step for interested viewers.

Summary

Two women are at a hair salon, undergoing a hair transformation to achieve an "Amanda Seyfried blonde" look. The video shows the process and the final result, with the caption directing viewers to a website for the hair color formula.

Structure

1Introduction to the hair goal: "Amanda Seyfried blonde"
2Hair transformation in progress (foils in hair)
3Reveal of the final blonde hair

Original caption

Get these queens hair color formula on habiteducation.com 💋 @Kenzieannis @Jaidenbacciocco @beautyxbrittneyhunt @Habit Education @katemariehair @_hairby.presley @Tatum.hair @hairbyjessr @maggie j @Venice✨ @hairbyblythee @hairbymadelynj @hairbylilyjane @hair.by.brookebair #hair #hairtok #trending #LoveIsland #blonde

More from @hairby_chrissy

Product placement

Habit Education (ACTS - it is the name of the salon where the hair transformation is happening, and the caption directs viewers to its website for the formula, implying it is the source of the expertise or product used for the hair color. Removing it would change the context of where to find the formula.)