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@hairby_chrissy

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SoundTikTok sound · original sound - hairby_chrissy

Promoted product

Habit Salonshabitsalon.com

@hairby_chrissy owned salon is one of the most popular salon's in the United States. With their iconic extension method it is one of the most sought after methods.

6 videos

Why it worked

The video likely worked because it taps into the relatable experience of hair transformations and personal style choices, combined with a touch of humor and personal anecdote about family expectations.

Summary

A woman is at a hair salon getting her hair colored. She discusses her mother's dream of her having ginger hair and her own past experience with black hair, where she felt like an exotic princess. The stylist is in the process of applying a pink color to one side of her hair.

Structure

1Woman at salon, discussing hair color options
2Recalling past hair experiences and mother's wishes
3Stylist applying pink color to one side of hair

Original caption

@elliana 🦕 Habithairx.com habitsalon.com

More from @hairby_chrissy

Product placement

Habit Salons (ACTS - the salon is where the hair transformation is happening, and the creator is a founder of it, implying it's a business they operate and promote); Habithairx.com (ACTS - this is a website that is likely related to the salon or hair services, and is presented as a destination); habitsalon.com (ACTS - this is a website that is likely related to the salon or hair services, and is presented as a destination)

On-screen text

Habithairx.com habitsalon.com

Transcript

00:00 Oh my god. 00:01 00:01 00:02 00:02 00:03 00:03 00:04 00:04 00:05 00:05 00:06 00:06 00:07 00:07 What would your mom say? 00:08 00:08 Oh my mom would be so happy. 00:09 00:09 00:10 00:10 I think my mom has like a long time dream of me being like a ginger for some reason. 00:11 00:11 00:12 00:12 00:13 00:13 00:14 00:14 Like, yeah, like I don't hate it. 00:15 00:15 00:16 00:16 00:17 00:17 00:18 00:18 00:19 00:19 00:20 00:20 It's not possible, is it? 00:21 00:21 00:22 00:22 So beautiful. 00:23 00:23 00:24 00:24 00:25 00:25 There's like no in between. 00:26 00:26 It's just this or the other. 00:27 00:27 00:28 00:28 00:29 00:29 00:30 00:30 00:31 00:31 00:32 00:32 00:33 00:33 Black. 00:34 00:34 00:35 00:35 00:36 00:36 I love it. 00:37 00:37 00:38 00:38 00:39 00:39 00:40 00:40 00:41 00:41 00:42 00:42 00:43 00:43 00:44 00:44 And last year when I black hair, I was exotic princess. 00:45 00:45 00:46 00:46 00:47 00:47 00:48 00:48 00:49 00:49 00:50 00:50 00:51 00:51 00:52 00:52 00:53 00:53 00:54 00:54 00:55 00:55 00:56 00:56 00:57 00:57 00:58 00:58 00:59 00:59 01:00 01:00 01:01