Tate McRae blonde 🍯🍯

@hairby_chrissy

3.8M followers · usually 52.5K views a post

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SoundTikTok sound · original sound - dan1seditz

Promoted product

Habit Salonshabitsalon.com

@hairby_chrissy owned salon is one of the most popular salon's in the United States. With their iconic extension method it is one of the most sought after methods.

6 videos

Why it worked

The video leverages a popular celebrity's name and aesthetic to create aspirational content, directly encouraging viewers to seek out the same service at the featured salon.

Summary

A hair stylist shows off a "Tate McRae blonde" hair transformation at Habit Salons. The video highlights the salon's services and encourages viewers to book appointments.

Structure

1Introduction of "Tate McRae blonde" concept
2Showcasing the hair transformation
3Highlighting the salon and its locations
4Call to action to book an appointment

Original caption

Tate McRae blonde 🍯🍯 @Anna Frey come get your Tate McRae blonde at habitsalon in Az, OC, Ut @Habitsalon @Habithairx

More from @hairby_chrissy

Product placement

Habit Salons (ACTS - it is the place where the hair transformation happens, and the creator is promoting getting services there; removing it would change the video's context and purpose) Habitsalon (ACTS - same as above) Habithairx (ACTS - same as above)