This concealer is $7... and I haven't seen anyone talking about it..

@makeupw.ang

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SoundTikTok sound · Chiquilla

Promoted product

Revolution Pro new concealer

Why it worked

The video leverages a common consumer pain point: finding affordable yet effective beauty products that aren't overhyped. The creator's direct approach and the low price point create curiosity and encourage viewers to consider the product.

Summary

The creator introduces a $7 concealer from Revolution Pro, highlighting that it's not widely discussed. She then demonstrates its application under her eyes and on other areas of her face using a Morphe concealer brush.

Structure

1Introduce the concealer and its price
2State it's not widely talked about
3Show the concealer and applicator
4Apply concealer under the eyes
5Apply concealer to other areas of the face

Original caption

It’s been a while since I’ve tried a new concealer😅 @Morphe Cosmetics concealer brush as ALWAYS!! & @Revolution Pro new concealer 🤩🤌🏼 #makeuptok #concealer #makeup

More from @makeupw.ang

Product placement

Revolution Pro new concealer (ACTS - used to apply makeup, visible result comes from it, removing it would change what happens in the video); Morphe Cosmetics concealer brush (ACTS - used to apply makeup, visible result comes from it, removing it would change what happens in the video)