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3 videos
109Silent UGCSocial Proof hookLifestyle
Hook
Arsenal fans RUN, don't walk to IKEA..
@drivegoal.co.uk
3.8K followers · usually 3.8K views a post
Views
409.8K
Likes
9.7K
Comments
46
Shares
2.9K
Promoted product
Car projectors
2000+ satisfied fans🇬🇧⭐️
Why it worked
The video uses a humorous misdirection by starting with a relatable scenario (running into IKEA) and then pivoting to a product reveal. The use of a popular football club's branding (Arsenal) taps into a passionate fanbase, making the product more appealing and shareable.
Summary
The video starts with a person running into an IKEA store, implying a special event for Arsenal fans. It then transitions to showing car projectors with the Arsenal logo, revealing that the IKEA visit was a joke and that these projectors are for sale. The creator directs viewers to their profile link to purchase them.
Structure
- 1Running into IKEA
- 2Showing car projectors
- 3Revealing they are for sale
- 4Directing to purchase link
Product placement
Original caption
Link to buy on my profile, this was a joke, IKEA dose’s sell them!😅🔴⚪️ #football #car #arsenal #projector #ikea
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