City fans RUN, don't walk to IKEA...

@drivegoal.co.uk

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SoundTikTok sound · Manchester City Comeback

Promoted product

DriveGoal Car Projector

2000+ satisfied fans🇬🇧⭐️

2 videos

Why it worked

The video uses a humorous misdirection by starting in a familiar retail environment (IKEA) and then pivoting to a niche product (car door projectors with a football club logo), creating surprise and engagement. The use of a popular football club's branding also taps into a large, passionate fanbase.

Summary

The video starts with a person wearing a Manchester City jersey entering an IKEA store, implying a connection between the team and the store. It then transitions to showcasing car door projectors, revealing that these are the actual products being sold by the creator, not items from IKEA.

Structure

1Entering IKEA in a Manchester City jersey
2Showcasing new car projectors
3Revealing the projectors are sold by the creator
4Demonstrating the projector's logo projection

Original caption

Link to buy on my profile, this was a joke, IKEA doesn’t sell them!😅💙🤍 #football #car #projector #mancity #ikea

More from @drivegoal.co.uk

Product placement

IKEA (store, appears, removing it would not change what happens in the video) Manchester City (football club logo, appears, removing it would not change what happens in the video) Haaland (player name on jersey, appears, removing it would not change what happens in the video) DriveGoal (brand name, acts, removing it would change what happens in the video, it is the product being sold) DriveGoal Car Projector (product, acts, removing it would change what happens in the video, it is the product being sold)