Arsenal: a football club logo that appears on a product. This logo ACTS as branding for the product, and removing it would change the product's identity. The product itself is a car door LED projector. The projector ACTS as a device that projects the Arsenal logo onto the ground when a car door is opened. Removing it would change the video's demonstration of the product's function. JD: a retailer. It merely APPEARS as a place where the product might be sold. Removing it would not change what happens in the video.