What people THINK we sell...

@drivegoal.co.uk

3.8K followers · usually 3.8K views a post

Views

385.2K

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3.8K

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SoundTikTok sound · original sound - drivegoal.co.uk

Promoted product

DriveGoal Car Door Projector

2000+ satisfied fans🇬🇧⭐️

3 videos

Why it worked

The video uses a common internet humor trope of contrasting expectations with reality, making it relatable and engaging. The use of a popular football club's logo adds a layer of appeal to a specific fan base.

Summary

The video contrasts a perceived cheap or fake product with the actual product being sold. It shows a cardboard cutout of a car door projector that appears to malfunction, then reveals a sleek, functional car door projector that displays the Chelsea FC logo.

Structure

1Showing a fake/cardboard projector
2Demonstrating the fake projector malfunctioning
3Transitioning to the actual product
4Showing the actual projector being installed

Original caption

Link to buy the projector on my profile🔗⚽️ #football #car #projector #chelsea #PremierLeague

More from @drivegoal.co.uk

Product placement

Chelsea FC logo: appears as a projection, removing it would change the visual demonstration of the product. Chelsea FC: appears as a projection, removing it would change the visual demonstration of the product. DriveGoal: appears as a watermark/logo on the product itself, removing it would not change what happens in the video.