Why it worked
The video uses a humorous bait-and-switch tactic, initially misleading viewers into thinking it's about IKEA and Liverpool FC merchandise, then revealing the actual product being sold. This unexpected twist and the association with a popular football team likely drove engagement.
Summary
The video starts with a person running into an IKEA store, implying they are a Liverpool fan looking for something specific. It then transitions to showing car projectors being installed and demonstrated, with the Liverpool FC logo visible. The video concludes by revealing that they sell these car projectors, not that IKEA sells them.