I miss MAKEUP BRANDS like this! 😱🚨

@maebellineeee

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SoundTikTok sound · Morning Bossa Nova

Promoted product

Sugarpill Cosmetics

We've been bringing bold, cruelty-free makeup to beauty rebels around the world since 2010! Our cult cosmetics are used by makeup artists, beauty rebels, and cuties just like you!

Why it worked

The video taps into strong nostalgia for a specific era of beauty content and a beloved brand, using visually appealing product shots and makeup looks to evoke positive memories for a millennial audience.

Summary

The creator reminisces about the makeup brand Sugarpill Cosmetics, highlighting its vibrant eyeshadows and unique aesthetic that appealed to the colorful side of beauty YouTube. The video showcases various Sugarpill products and the creative looks achieved with them, evoking nostalgia for the brand's impact.

Structure

1Introduction to Sugarpill Cosmetics and its nostalgic appeal
2Showcasing Sugarpill's highly pigmented eyeshadows and unique colors
3Highlighting the brand's aesthetic and packaging
4

Original caption

OMG do you remember this makeup brand?! 😍 #nostalgia #millennial #ogyoutuber #2010sthrowback

More from @maebellineeee

Product placement

Sugarpill Cosmetics: ACTS - This is a makeup brand whose products (eyeshadows, pigments) are shown and discussed. Removing it would fundamentally change the video's topic. Sugarpill Pro: APPEARS - This is a product line from Sugarpill Cosmetics. Removing it would not change what happens in the video. Addicted to Pretty Pressed Eyeshadow Palette: APPEARS - This is a specific product from Sugarpill. Removing it would not change what happens in the video. Love Plus: APPEARS - This is a specific eyeshadow color from Sugarpill. Removing it would not change what happens in the video. Poison Plum: APPEARS - This is a specific eyeshadow color from Sugarpill. Removing it would not change what happens in the video. Taco: APPEARS - This is a specific eyeshadow color from Sugarpill. Removing it would not change what happens in the video. Burning Heart: APPEARS - This is a specific eyeshadow palette from Sugarpill. Removing it would not change what happens in the video. Buttercupcake: APPEARS - This is a specific eyeshadow color from Sugarpill. Removing it would not change what happens in the video. Chrome Lust: APPEARS - This is a specific eyeshadow product from Sugarpill. Removing it would not change what happens in the video. Barbie: APPEARS - This is a collaboration or product line from Sugarpill. Removing it would not change what happens in the video. Love Bites: APPEARS - This is a product line from Sugarpill. Removing it would not change what happens in the video.

Call to action

Did you own anything from this makeup brand?

On-screen text

I miss MAKEUP BRANDS like this! 😱🚨 sugarpill July 30 This brand was basically made for the colourful side of beauty YouTube back then. First of all, the eyeshadows, if you remember, these were not tiny little pans of colour. Sugarpill gave us giant single eyeshadows that were insanely pigmented colours like Love Plus, which is this beautiful red colour, or poison plum, which is that purple colour, and even taco, which is like the most pigmented white colour. Beauty gurus were creating entire rainbow looks with these things. A lot of people remember they had amazing loose pigments, like this chromaless eyeshadow. They were so pigmented you barely needed to use any. They lasted you such a long time. Honestly, Sugarpill's whole aesthetic was the appeal, packaging and the vibe of the products. I mean, how could you not want to jump into colour when you would see this makeup? I absolutely love all the looks that people would create with Sugarpill Cosmetics, knowing that I would have no business needing all of these colours. I wanted every single thing. let me know. Do you remember Sugarpill? Did you own anything from this makeup brand?

Transcript

I miss makeup brands like this! Watch beauty YouTube back in the day, then you probably remember Sugarpill Cosmetics, because if neutral eyeshadow was absolutely not your thing, then Sugarpill had you covered. This brand was basically made for the colorful side of beauty YouTube back then. First of all, the eyeshadows, if you remember, these were not tiny little pans of color. Sugarpill gave us giant single eyeshadows that were insanely pigmented colors like Love Plus, which is this beautiful red color, or Poison Plum, which is that purple color, and even Taco, which is like the most pigmented white color. Beauty gurus were creating entire rainbow looks with these things. A lot of people remember they had amazing loose pigments, like this chromaless eyeshadow. They were so pigmented you barely needed to use any. They lasted you such a long time. Honestly, Sugarpill's whole aesthetic was the appeal, packaging and the vibe of the products. I mean, how could you not want to jump into color when you would see this makeup? I absolutely love all the looks that people would create with Sugarpill Cosmetics, knowing that I would have no business needing all of these colors. I wanted every single thing. Let me know. Do you remember Sugarpill? Did you own anything from this makeup brand?