Why it worked
The story highlights a relatable social injustice and controversy, tapping into public sentiment around disability rights and customer service failures, which often drives engagement on social media.
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Brut.
New Jersey
restaurant apologizes
after writing "hurtful"
birthday message on
disabled customer's
plate.
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Brut.
Happy Wheer Chair
Birthday!
A restaurant in Weehawken, New Jersey
is facing backlash after
serving a disabled woman a dessert
for her 29th birthday on a plate with
the words "happy birthday" and
"wheelchair" written on it.
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Brut.
"Not to complain about a fairly new
restaurant in my town, but why
would you make my dessert say
this?" Antonia Sinibaldi wrote on
Instagram with a photo of the Apple
Tart Tatin she was served.
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Brut.
Sinibaldi has used a motorized
wheelchair and a ventilator since
she was 2 years old, when she was
in a car that was hit by a drunk
driver and suffered a severe
cervical spinal injury.
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Brut.
She told local news that her table
was offered complimentary drinks
to make up for the incident, but that
the message still "offended" her
and those at her table. The
restaurant has claimed that the
writing was a misunderstanding
between employees after the order
was placed.
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Brut.
"Our standard operating procedure
is to use table and seat numbers on
tickets to identify where each dish
should be delivered. In this
instance, the word 'wheelchair' was
used as a reference to identify
where a birthday dessert with a
candle should be delivered,"
management said in a statement.
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Brut.
The restaurant said that
"unfortunately, that notation was
misunderstood and was written on
the plate itself." They added that
"There was absolutely no malicious
or disrespectful intent behind the
notation," but noted that they "fully
understand how seeing that word
written on a plate could be deeply
hurtful and upsetting."
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Brut.
Sinibaldi, an advocate for disability
rights, did not find the restaurant's
apology to be genuine. She wrote
on Instagram, "My chair is not my
identity," and told local news that
people should take away the lesson
that a person's disability does not
need to be mentioned in every
situation.
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