$68 btw... ok charlotte

@emma.s.alvarez

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SoundTikTok sound · original sound - bbcnews

Promoted product

Charlotte Tilbury Flawless Filter

Shop luxury makeup, skincare and fragrance and discover Charlotte's award-winning collection of beauty products and online exclusives.

2 videos2 creators

Why it worked

The video taps into the popular trend of finding affordable dupes for high-end beauty products, leveraging the viewer's desire for quality at a lower price point.

Summary

The creator shows a makeup product, noting its high price and questioning the quality. They then demonstrate applying it, implying it's a dupe for a more expensive product.

Structure

1Showcases expensive product
2Questions quality due to price
3Demonstrates application
4Implies it's a dupe

Product placement

Original caption

This is $68 CAD 😭😂 #charlottetilbury #charlottetilburydupe #flawlessfilter #flawlessfilterdupe

More from @emma.s.alvarez

On-screen text

$68 btw... ok charlotte

Transcript

When you dupe you the consumer. That's not the quality, um, and formula that you're gonna get these amazing performance that then you're gonna get these amazing performance that then