Post by @directorofsocial

Alt title: Wiz Khalifa is a social media savant. It’s easy to chalk this up to a celebrity just doing his thing, but you can’t ignore what’s naturally happening here from a storytelling and psychology perspective. Wiz Khalifa is bringing us along on his journey of becoming a runner. He’s fast and funny, but also humble, and he’s just figuring it all out as he goes. How fast will he get? Will he train for a race? Will he get a brand deal? We don’t know. But that’s what keeps us watching. The bonus is that seeing somebody else’s transformation isn’t just entertaining, it’s motivating. So while some people are just living vicariously through Wiz, others are actually starting to run themselves. And that’s really, really cool. . . Visual credits: Wiz Khalifa, @JB STAR 💫 #marketing #advertising #socialmedia #brandstrategy #Running