Post by @directorofsocial

This is an incredible move for On and I can’t wait to see what they do with Mbappe, but no one seems to be talking about the youth angle, which is way more important in soccer than it is to running or tennis. Will they stick with their premium pricing strategy or will this be the point where they start to loosen things up and make a play for more of the mass market? Let me know what you think. . . Visual credits: On, Nike, adidas #marketing #advertising #brandstrategy #Soccer