When you get kids Vegemite for just $1.70 thanks to ShopBack, you have to make cheesy Vegemite scrolls.

@dailywithcassie

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Promoted product

ShopBack

Get paid to shop! Earn Cashback & use top discount codes across 2,000+ brands in Australia.

Why it worked

The video combines a high-value, relatable financial incentive (cash back on groceries) with a simple, high-utility recipe, making the promotional app feel like a helpful tool for everyday savings.

Summary

The creator demonstrates how to use the ShopBack app to get cash back on a purchase of Kids Vegemite. She then uses the Vegemite to bake a batch of cheesy scrolls.

Structure

1Introduce the deal on Kids Vegemite
2Show the ShopBack app interface for claiming the bonus
3Demonstrate the recipe using the product
4Show the finished baked scrolls

Product placement

ShopBack: (a) ACTS — the creator demonstrates the app's interface, shows how to navigate to the receipt feature, and explains how to claim a cash-back bonus. Removing this would change the video's purpose. Kids Vegemite: (a) ACTS — the creator holds the jar, uses it as an ingredient in a recipe, and explicitly mentions it as the product for which the cash-back bonus applies. Removing this would change the video's content.

Original caption

$1.70 Kids Vegemite? Say less! 😱 How to claim it 👇🏼 Just take a photo of your receipt using the incredible ShopBack receipt feature & get $4.00 cash back on your kids Vegemite purchase. What are you making with your jar? *Receipts Deals are subject to change so make sure to keep an eye out on the app for the latest! @ShopBack Australia #ShopBack #ShopBackReceipts #BCTsponsored

More from @dailywithcassie

Call to action

jump onto your ShopBack app

On-screen text

When you get kids Vegemite for just $1.70 thanks to ShopBack, you have to make cheesy Vegemite scrolls. So let's do it together. To claim your $4 bonus, jump onto your ShopBack app, hit receipt, scroll down, hit groceries, and keep an eye out for the Kids Vegemite $4 bonus. All you need to do is upload your receipt and the app will do the rest. To make the cheesy Vegemite Scrolls, all you need is two cups self-raising flour, 90 grams of butter, and 150mls of milk. Mix your ingredients together, roll out your dough, add butter, kids vegemite, and grated cheese. Cut into pieces, pop on your oven tray and bake it in an oven on 200° for 15 to 20 minutes. The easiest, most delicious lunchbox treat, thank me later!

Transcript

When you get kids Vegemite for just $1.70 thanks to ShopBack, you have to make cheesy Vegemite scrolls. So let's do it together. To claim your $4 bonus, jump onto your ShopBack app, hit receipt, scroll down, hit groceries, and keep an eye out for the Kids Vegemite $4 bonus. All you need to do is upload your receipt and the app will do the rest. To make the cheesy Vegemite Scrolls, all you need is two cups self-raising flour, 90 grams of butter, and 150mls of milk. Mix your ingredients together, roll out your dough, add butter, kids vegemite, and grated cheese. Cut into pieces, pop on your oven tray and bake it in an oven on 200° for 15 to 20 minutes. The easiest, most delicious lunchbox treat, thank me later!