Shopee seller be regretting it now

@davidkychuaofficial

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SoundTikTok sound · original sound - davidkychuaofficial

Promoted product

Shopee

Why it worked

The video taps into a common frustration among online sellers regarding platform fees and control, using a relatable "scam" narrative to highlight the precariousness of relying solely on a marketplace. The direct and slightly provocative tone, combined with clear examples of rising costs, likely resonated with the target audience.

Summary

The video explains how Shopee sellers might be regretting their reliance on the platform due to increasing fees. It argues that sellers are essentially renting space and their entire business depends on Shopee's terms, making it difficult to leave and questioning true ownership.

Structure

1Introduction: Shopee sellers regretting
2The 'scam': Renting space, not owning
3Escalating fees over time
4The core problem: Platform control
5Comparison to TikTok Shop's potential
6Conclusion: Questioning business ownership

Product placement

Shopee (e-commerce platform): ACTS - it provides a platform for sellers to list and sell products, and takes fees from transactions. Removing it would fundamentally change the video's topic. Shopee (e-commerce platform): APPEARS - mentioned in on-screen text and spoken throughout the video. Removing it would change the topic but not the video's narrative structure.

Original caption

You think you own a business. Or are you just the tenant Shopee lets stay until the rent goes up? #davidkychua #vertexmastery

More from @davidkychuaofficial

On-screen text

Shopee seller be regretting it now every Shopee seller must be regretting it right now why because you have been scammed by Shopee now that you're Shopee didn't steal your money they did something even smarter they made you feel like you own a shop when actually you're renting space inside the platform Shopee started selling was cheap the fees were very low everybody but slowly more fees came in commission fees got higher service fee transaction fee and today before you even can count your cost per product part of every hundred ringgit already gone and here's the part most sellers don't realize when something sometimes you are not getting a gift you're getting shopee gets you to put your products so that customers and sales go through their platform and your whole business depends on them leaving becomes very difficult so when the fees go up you do most of your business is so you stay you suck it up and this doesn't mean Shopee is evil Shopee is just their business very well the problem is many sellers don't realise this they're playing Shopee's game and TikTok Shop could follow the same exact playbook today get millions of sellers tomorrow then once all of us depend on their platform the platform controls the game so don't just your sales look at how you actually keep the platform customers your fees do you really own the business or are you just working for the platform

Transcript

every Shopee seller must be regretting it right now. why? because you have been scammed by Shopee. now that you're Shopee didn't steal your money, they did something even smarter. they made you feel like you own a shop when actually you're renting space inside the platform. Shopee started selling was cheap, the fees were very low. everybody but slowly more fees came in. commission fees got higher, service fee, transaction fee. and today, before you even can count your cost per product, part of every hundred ringgit already gone. and here's the part most sellers don't realize. when something sometimes you are not getting a gift, you're getting. Shopee gets you to put your products so that customers and sales go through their platform. and your whole business depends on them. leaving becomes very difficult. so when the fees go up, you do most of your business is so you stay, you suck it up. and this doesn't mean Shopee is evil. Shopee is just their business very well. the problem is many sellers don't realize this. they're playing Shopee's game. and TikTok Shop could follow the same exact playbook. today get millions of sellers tomorrow. then once all of us depend on their platform, the platform controls the game. so don't just look at your sales. look at how much money you actually keep. the platform, customers, your fees. do you really own the business or are you just working for the platform?