brandy melville

@justchloemac

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SoundTikTok sound · original sound - justchloemac

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

43 videos26 creators

Why it worked

The video leverages the popularity of the Brandy Melville brand and the relatable experience of shopping and being selective about purchases. The creator's personal anecdote and the visual display of clothing items create an engaging and aspirational shopping experience for viewers.

Summary

The creator visits a Brandy Melville store in Vancouver, showing various clothing items. Despite visiting often, she explains she's usually picky and doesn't buy much, but today she purchased three items due to the good selection of colors.

Structure

1Entering Brandy Melville store
2Showing various clothing items
3Explaining purchasing habits

Original caption

brandy melville yesterday (I left 3 mins before closing so it’s prob very similar!!) - proper haul coming later <3 #brandymelville #vancouver #brandymelvillehaul

More from @justchloemac

Product placement

Brandy Melville: ACTS - the store is visited, and clothing items from it are shown and discussed. Removing it would change what happens in the video. Brandy Melville: APPEARS - the name appears on screen multiple times as text overlay. Removing it would not change what happens in the video.

On-screen text

brandy melville vancouver wednesday, august 26 little numethim often, bit that from were colours that haul.

Transcript

gosh, I saw a TikTok today and Brandy Melville looked so good so I needed to get my little butt over there. A lot of people think that I buy something from Brandy every time I'm there and that's really far from the truth. I almost never buy from Brandy. I'm there so often so I get to be a little bit more picky about what I get. But today I actually got three things because it was so good. See if you can guess what I got from the video. I felt like there were a lot of different colours and I really love colours right now so that was great. haul. love you bye