they did it

@heyimhershy

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SoundTikTok sound · original sound - heyimhershy

Promoted product

Meshah New York

Meshah is a New York fashion brand rooted in Indian craftsmanship. Discover our handcrafted sarees, lehengas, indo-western fashion, scarves, accessories, and our curation of thoughtfully selected collection of brands and makers whose craftsmanship, design, and perspective align with our world.

Why it worked

The video taps into the trend of cultural appreciation and authentic fashion, offering a solution to consumers seeking genuine South Asian pieces over imitations. The creator's personal style and enthusiastic presentation make the content relatable and engaging.

Summary

The creator reviews a "Sundowner Patola Set" from the fashion label Meshah New York, highlighting how the brand reinterprets traditional South Asian clothing with modern designs. She showcases the set, emphasizing its unique pattern and fringe detail, and contrasts it with "saree-inspired gowns" to promote authentic cultural pieces.

Structure

1Introduction to the series "Knockout the Knockoff"
2Introducing Meshah New York and its design philosophy
3Unboxing and showcasing the "Sundowner Patola Set"

Original caption

episode 2 • @Meshah by @Just Jully is TAKING IT! #indianfashion #saree #southasianfashion #culturalappreciation #heyimhershy

More from @heyimhershy

Product placement

JW (acts: appears to be a brand name for a sari, removing it would not change what happens in the video) Meshah New York (acts: is a fashion label whose products are being reviewed and shown, removing it would change what happens in the video) Just Jully (acts: appears to be the designer or founder of Meshah, removing it would not change what happens in the video) Talentiish (appears: is a contact email, removing it would not change what happens in the video)

On-screen text

they did it they did it again JW SAREE "gown" name Botanical Embellished Saree-Inspired Gown - Navy getting online knockout the knockoff knockout the knockoff brands so you don't have to settle for a knockoff MESHAH NEW YORK new by Meshah is very specific in how they interpret Indian culture MESHAH GUJARATI WILDLIFE I may or may not have already opened it... open this is the sundowner patola set which reimagines the gujararti patola weaving let's put her on! let me go put this bad girl on foaming orange fringe it's SO cute foaming sold saree you don't need a "saree-inspired" gown imagination creativity you need a real saree brands life silhouette MESHAH NEW YORK thx 4 watching! pls don't go bald <3

Transcript

they did it they did it again JW SAREE "gown" name Botanical Embellished Saree-Inspired Gown - Navy getting online knockout the knockoff knockout the knockoff brands so you don't have to settle for a knockoff MESHAH NEW YORK new by Meshah is very specific in how they interpret Indian culture with their first collection pulling inspiration from Gujarati wildlife I may or may not have already opened it... on this is the sundowner patola set which reimagines the gujararti patola weaving technique let's put her on! let me go put this bad girl on foaming orange fringe it's SO cute foaming sold saree you don't need a "saree-inspired" gown imagination creativity you need a real saree from brands that are breathing new life into a traditional silhouette Meshah has my seal of approval thx 4 watching! pls don't go bald <3