I mashed chickpeas into this and everyone wanted seconds

@liveeatlearn

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SoundTikTok sound · Come Back

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+15.8K views over 5.3d · ~3.0K/day · 5 observations

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Welcome to Live Eat Learn, a food blog by nutritionist Sarah Bond! Discover easy and delicious vegetarian recipes, plus helpful nutrition education.

Why it worked

The video taps into the popular 'viral sushi bake' trend and offers a vegetarian, chickpea-based alternative, making it relatable and appealing to a wider audience. The creator's enthusiastic presentation and the clear demonstration of a delicious-looking final product encourage viewers to try the recipe.

Summary

The creator demonstrates how to make a vegetarian sushi bake using mashed chickpeas as a base, seasoned to taste like spicy tuna. The video highlights the recipe's appeal and directs viewers to the creator's website for the full instructions.

Structure

1Mash chickpeas
2Mix in seasonings and vegetables
3Layer over sushi rice
4

Original caption

Welcome back to another @liveeatlearn Chickpea Friday! Where I share some fresh inspiration for that can of chickpeas in your pantry. Honestly...is there anything chickpeas can't become? By mashing and mixing them with mayo, sriracha, and capers, they taste just like spicy tuna! Layer it onto a bed of sushi rice for the vegetarian answer to the viral sushi bake that will have everyone asking for seconds. The full written recipe is on liveeatlearn.com!

More from @liveeatlearn

Product placement

liveeatlearn (creator): ACTS - the creator's brand name is mentioned in the context of sharing recipes, implying they are the source of the content. Removing it would change who is credited for the recipe. liveeatlearn.com (website): ACTS - the website is mentioned as the place to find the full recipe. Removing it would make the recipe less accessible. Kewpie Mayonnaise (brand): APPEARS - a bottle of Kewpie Mayonnaise is visible in the background. Removing it would not change what happens in the video. Sriracha (brand): APPEARS - a bottle of Sriracha is visible and used in the recipe. Removing it would change the recipe, but the brand itself is not the focus. Nutritional Yeast (brand): APPEARS - a container of nutritional yeast is visible and used in the recipe. Removing it would change the recipe, but the brand itself is not the focus.

Call to action

The full written recipe is on liveeatlearn.com!

On-screen text

I mashed chickpeas into this and everyone wanted seconds Welcome back to another @liveeatlearn Chickpea Friday! Where I share some fresh inspiration for that can of chickpeas in your pantry. Honestly...is there anything chickpeas can't become? By mashing and mixing them with mayo, sriracha, and capers, they taste just like spicy tuna! Layer it onto a bed of sushi rice for the vegetarian answer to the viral sushi bake that will have everyone asking for seconds. The full written recipe is on liveeatlearn.com!

Transcript

I mashed chickpeas into this and everyone wanted seconds Welcome back to another @liveeatlearn Chickpea Friday! Where I share some fresh inspiration for that can of chickpeas in your pantry. Honestly...is there anything chickpeas can't become? By mashing and mixing them with mayo, sriracha, and capers, they taste just like spicy tuna! Layer it onto a bed of sushi rice for the vegetarian answer to the viral sushi bake that will have everyone asking for seconds. The full written recipe is on liveeatlearn.com!