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10.3Talking HeadSocial Proof hookCreator Economy
Hook
SHOUTOUT the Bronx Planned Parenthood.
@pipercassidyphillips
132.7K followers · usually 3.6K views a post
Views
36.4K
Likes
2.2K
Comments
13
Shares
23
Promoted product
Planned Parenthood
Why it worked
The video likely resonated due to its personal and relatable story about healthcare access challenges, combined with a strong endorsement of a widely recognized and important organization. The creator's genuine emotion and clear message about affordability and accessibility likely drove engagement.
Summary
The creator expresses gratitude to the Bronx Planned Parenthood for providing affordable birth control options after their insurance denied coverage. They emphasize the importance of accessible reproductive healthcare for women.
Structure
- 1Shoutout to Bronx Planned Parenthood
- 2Insurance denied birth control coverage
- 3PP provided affordable option
- 4Emphasize importance of PP for women's health
Product placement
Planned Parenthood (PP): a healthcare organization that provides reproductive health services, including birth control. It ACTS as the provider of services for the creator. Removing it would change the core message of the video. The creator is speaking about their personal experience with PP.
On-screen text
SHOUTOUT the Bronx Planned Parenthood.
100% serious. My insurance denied the birth control I've been on for 10yrs....
PP was the only place I could find that was able to provide me with the same option for less than $3k out of pocket. (WTF)
PP is so important!! Women having affordable options for their birth control and hormonal health is so important!!!
Original caption
such an amazing resource. half the price. everyone there was so kind wow #nyc #20s #womenshealth #advice #oliviarodrigo
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