4 Years Ago: I used LinkedIn to set up networking calls with CEOs...

@pipercassidyphillips

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SoundTikTok sound · original sound - pipercassidyphillips

Promoted product

LinkedInhttps://www.linkedin.com ↗

Why it worked

The video uses a compelling personal success story to provide social proof, making the platform's new features feel like a natural opportunity for the viewer rather than a corporate pitch.

Summary

The creator shares her personal journey of using LinkedIn for networking, job hunting, and content creation to highlight the platform's evolution. She uses her experience as a panelist at a LinkedIn event to encourage others to post video content on the platform.

Structure

1Personal history with LinkedIn
2Transition to video content
3Panel discussion at LinkedIn event
4Benefits of video on LinkedIn
5Call to action to connect

Product placement

The creator is at a LinkedIn-branded event, uses the LinkedIn app on her phone, and explicitly promotes the platform's video features.

Call to action

feel free to send me a connection request

Original caption

The app I used to find a job has become so much more 💙!! I had the opportunity to speak on a panel with @LinkedIn about the power of posting video content on the platform! The biggest takeaway? You don't have to be an "expert" to post on LinkedIn, your lived experiences in work and life have the potential to help and inspire so many others!! #LinkedInPartner #nyc #networking #contentcreation #influencermarketing #linkedin #advice #20s #professionalgrowth #job #career

More from @pipercassidyphillips

On-screen text

4 Years Ago: I used LinkedIn to set up networking calls with CEOs... when I was still in college 3 Years Ago: I got my first job ever through LinkedIn & This Year: I started posting my video content on LinkedIn resulting in 92 million impressions So- when I tell you guys that LinkedIn is not just for finding a job anymore THIS is what I mean. I had the opportunity to speak on a panel about video on LinkedIn with LinkedIn! Long story short: creators are now posting their videos on LinkedIn and people are loving it I've seen videos about professional development, personal growth, current events you don't have to be a work expert to post on LinkedIn your lived experiences are enough, to inspire so many other people I love videos specifically, because it allows for more storytelling without robot corporate buzzwords. it gives you the chance to talk in your own tone of voice and just saying.... video receives 1.4X more engagement than other formats on LinkedIn best thing- what makes LinkedIn really specifically powerful is that there are over 1 billion professionals on the platform (!!?) this means decision makers and really influential people are the ones seeing your content. These impressions and views have the potential to turn into real life opportunities just like this one for me!! Let this be your sign- do not sleep on LinkedIn and feel free to send me a connection request I would love to hype up your videos!

Transcript

4 Years Ago: I used LinkedIn to set up networking calls with CEOs when I was still in college. 3 Years Ago: I got my first job ever through LinkedIn. And This Year: I started posting my video content on LinkedIn resulting in 92 million impressions, my first paid speaking opportunities and five figure brand partnerships. Mmm hmm! So when I tell you guys that LinkedIn is not just for finding a job anymore THIS is what I mean. And today I had the opportunity to speak on a panel about video on LinkedIn with LinkedIn! Long story short: creators are now posting their videos on LinkedIn and people are loving it. I've seen videos about professional development, personal growth, current events. You don't have to be a work expert to post on LinkedIn, your lived experiences are enough, and have the potential to inspire so many other people. I love videos specifically, because it allows for more storytelling without robot corporate buzzwords. It gives you the chance to talk in your own tone of voice and just saying.... video receives 1.4X more engagement than other formats on LinkedIn. Okay, last thing, best thing, what makes LinkedIn really specifically powerful is that there are over 1 billion professionals on the platform (!!?) this means decision makers and really influential people are the ones seeing your content. These impressions and views have the potential to turn into real life opportunities just like this one for me!! Let this be your sign- do not sleep on LinkedIn and feel free to send me a connection request I would love to hype up your videos!