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One Nation's new NSW leader turns out to be more Japanese than Aussie

@misinformedmedia

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415.4K

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Why it worked

The video likely worked due to the unexpected and slightly humorous revelation about the new political leader's extensive time spent in Japan, creating a surprising and attention-grabbing narrative.

Summary

The video reports on the new NSW leader of the One Nation party, Mike Newman, who has spent the last 25 years living in Japan. Despite this, Pauline Hanson insists he is well-versed in Australian politics and ready to take on the Premier.

Structure

1Introduction of Mike Newman as One Nation's new NSW leader
2Newman's background of living in Japan for 25 years is revealed
3Pauline Hanson defends Newman, stating he is knowledgeable about NSW issues
4Hanson asserts Newman has always followed Australian politics
5Hanson suggests Newman will be a challenge for the current Premier

Product placement

10 News First: This is a news channel logo that appears on screen. Removing it would not change what happens in the video. It merely appears. 2GB: This is a radio station logo that appears on screen. Removing it would not change what happens in the video. It merely appears. One Nation: This is a political party. The video discusses its new leader and its NSW branch. Removing the name would change what happens in the video as it is the subject of the report. 10 News First: This is a news channel logo that appears on screen. Removing it would not change what happens in the video. It merely appears. 2GB: This is a radio station logo that appears on screen. Removing it would not change what happens in the video. It merely appears. One Nation: This is a political party. The video discusses its new leader and its NSW branch. Removing the name would change what happens in the video as it is the subject of the report.

Original caption

Newly appointed NSW leader Mike Newman breaks out into Japanese at One Nation’s latest press conference. “He’s right across the issues of NSW, regardless of the fact he’s been living in Japan for the last 25 years … he’s always kept his eye on politics here in Australia,” Hanson said. “Premier [Chris] Minns, he’s really got a fight on his hands now.”