"Give me Alix Earle blonde hair!" 👱‍♀️✨

@hairby_chrissy

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Promoted product

Habit Salonshabitsalon.com

@hairby_chrissy owned salon is one of the most popular salon's in the United States. With their iconic extension method it is one of the most sought after methods.

6 videos

Why it worked

The video leverages a popular celebrity's "it" hairstyle to attract viewers interested in trending beauty transformations, tapping into aspirational consumer desires.

Summary

A client requests Alix Earle's signature blonde hair at Habit Salons. The video showcases the transformation, highlighting the salon's ability to achieve the desired celebrity look.

Structure

1Client requests Alix Earle blonde hair
2Expresses excitement for blonde hair
3Shows the final result of the blonde hair transformation

Product placement

Habit Salons (ACTS - a salon where hair services are performed, removing it would change what happens in the video); Alix Earle (APPEARS - a celebrity whose hair is being used as a style reference, removing her name would not change what happens in the video)

Original caption

Struggling to find the perfect color for your skin tone? READY TO FIND YOUR COLOR? Booking AZ , OC , Utah! Habitsalon.com @Kenzieannis

More from @hairby_chrissy

Call to action

Booking AZ , OC , Utah! Habitsalon.com

On-screen text

"Give me Alix Earle blonde hair!" 👱‍♀️✨

Transcript

Why are you so excited to be born? Because guys love blonde girls, especially blonde girls with blue eyes, you watch. Give me Alix Earle blonde hair!! Give me Alix Earle blonde hair!!