Product placement
adidas: (a) it ACTS - the interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The video shows two pairs of Adidas Adizero shoes, one being worn and another being held. The creator compares them and discusses their differences. This is promotional because the shoes are the subject of the video and their features are being discussed. Removing the brand name would change what happens in the video. Adizero SL: (a) it ACTS - the interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The creator compares the shoes to the Adizero SL, indicating they are a specific model of Adidas shoe. This is promotional because the shoes are the subject of the video and their features are being discussed. Removing the model name would change what happens in the video. Adizero EVO SL: (a) it ACTS - the interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The creator identifies the shoes being held as Adizero EVO SL. This is promotional because the shoes are the subject of the video and their features are being discussed. Removing the model name would change what happens in the video.