PARTNERING

@rose.rybak

272.6K followers · usually 45.2K views a post

Views

5.4M

Likes

3.8K

Comments

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Promoted product

HOKA Clifton 11 and Clifton PROhoka.com

Why it worked

The video effectively connects personal aspiration (marathon comeback) with a tangible solution (specific Hoka shoe models for different training needs), creating a relatable narrative that resonates with runners and showcases the product's utility.

Summary

The creator shares her comeback journey to marathon training after an injury, highlighting two Hoka shoe models: the Clifton 11 for easy miles and the Clifton PRO for speed days. She emphasizes the importance of having the right shoe for each type of run and expresses excitement for her training cycle.

Free account

Transcript, structure and on-screen text

5 beats, a 74-word transcript and 50 lines of on-screen text — the parts you need to write your own version.

Original caption

#HOKAPartner Some runs are about slowing down and building the miles. Others are about pushing the pace. Both matter. For my easy miles, I’m reaching for the @HOKA Clifton 11. When it’s time for workouts and tempo runs, it’s the Clifton PRO. Having the right shoe for the right run has become a huge part of my training, and I’m so excited to see where this cycle takes me. Shop at HOKA.com. See you at the start line. 🩵🏃‍♀️ #HOKA #FlyHumanFly