PARTNERING

@rose.rybak

282.8K followers · usually 52.2K views a post

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SoundTikTok sound · original sound - rose.rybak

Promoted product

HOKA Clifton 11 and Clifton PROhoka.com

Why it worked

The video effectively connects personal aspiration (marathon comeback) with a tangible solution (specific Hoka shoe models for different training needs), creating a relatable narrative that resonates with runners and showcases the product's utility.

Summary

The creator shares her comeback journey to marathon training after an injury, highlighting two Hoka shoe models: the Clifton 11 for easy miles and the Clifton PRO for speed days. She emphasizes the importance of having the right shoe for each type of run and expresses excitement for her training cycle.

Structure

1Introduction to comeback and training
2Showcasing Hoka Clifton 11 for easy miles
3Showcasing Hoka Clifton PRO for speed days
4Discussing the importance of intentional training

Original caption

#HOKAPartner Some runs are about slowing down and building the miles. Others are about pushing the pace. Both matter. For my easy miles, I’m reaching for the @HOKA Clifton 11. When it’s time for workouts and tempo runs, it’s the Clifton PRO. Having the right shoe for the right run has become a huge part of my training, and I’m so excited to see where this cycle takes me. Shop at HOKA.com. See you at the start line. 🩵🏃‍♀️ #HOKA #FlyHumanFly

More from @rose.rybak

Product placement

HOKA (ACTS - shoes are worn and discussed as essential for running performance, with specific models mentioned for different types of runs. Removing them would change the video's focus and message.)

Call to action

Shop at HOKA.com. See you at the start line.

On-screen text

PARTNERING I didn't get to run my marathon last year ONE CYCLE MUCH YEAR, LAST TRAINING INJURY, GETTING FIRST IS INTENTIONAL RUN. ABOUT THE THOSE REACHING 11. Easy miles -> Clifton 11 EVERYDAY LIGHTWEIGHT UPDATED RIDE THROUGHOUT STEP. Speed days -> Clifton PRO IT'S PACE. I'M CLIFTON BUILT WORKOUTS A Training smarter this time CONFIDENT FASTER AFTER BECAUSE I'M GRANTED. PROMISED WAY, See you at the start line ", PURPOSE, BE START HOKA AND PRO HOKA.COM.

Transcript

I didn't get to run my marathon last year, one cycle, much year, last training, injury. Getting first is intentional run. About the those, reaching 11. Easy miles -> Clifton 11. Everyday lightweight, updated ride throughout step. Speed days -> Clifton PRO. It's pace. I'm Clifton. Built workouts, a training smarter this time. Confident faster after because I'm granted. Promised way. See you at the start line. Purpose, be start. HOKA and Pro Hoka.com.