HALLOWEEN

@fivebelow

1.3M followers · usually 64.2K views a post

Views

825.1K

Likes

2.2K

Comments

28

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169

SoundTikTok sound · original sound - fivebelow

View velocity

+130.8K views over 8.0d · ~16.4K/day · 8 observations

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

29 videos12 creators

Why it worked

The video taps into the popular 'pink Halloween' aesthetic, which is visually appealing and trendy. By showcasing affordable finds from a well-known retailer like Five Below, it appeals to a broad audience looking for seasonal decor and treats.

Summary

The video showcases Halloween decorations and treats with a pink color scheme, found at Five Below. It features various pink-themed items like pumpkins, a skeleton, and candy, culminating in a pink pumpkin spice latte.

Structure

1Introduction with Halloween theme
2Transition to pink theme
3Displaying pink Halloween decor
4Showing pink candy and drinks

Original caption

orange and black aren't only colors of Halloween 🤭💅🩷 #fivebelow #halloweendecor #girlythings #halloween #fivebelowfinds

More from @fivebelow

Product placement

Five Below (store where items are purchased) ACTS - the video shows items from this store, and the caption mentions it. Removing it would change the context of where the items are from. Bubs Sour Skalle (candy) ACTS - shown being poured into a bowl. Removing it would change the content of the video. Peelrz (candy) ACTS - shown being poured into a bowl. Removing it would change the content of the video. La Colombe Pumpkin Spice Latte (drink) ACTS - shown being poured into a glass. Removing it would change the content of the video.

On-screen text

HALLOWEEN but make it PINK

Transcript

Halloween but make it Pink I know what you did last summer When the sun went down I saw you crawl I know I said it didn't matter But now I know the truth I see it all Pink o'ween finds at Five Below