Dawn & Dusk have arrived.

@based

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SoundTikTok sound · original sound - based

Promoted product

BASED Body Lotion

BASED

4 videos

Why it worked

The video uses visually appealing, high-contrast imagery and a minimalist aesthetic to highlight the product's packaging and texture, creating a sense of luxury and desirability without an overt sales pitch.

Summary

The video showcases two new scents, Dawn and Dusk, of the BASED Body Lotion. It presents the product in various aesthetically pleasing settings, implying its use and desirability.

Structure

1Product introduction with dramatic lighting
2Close-up of lotion being dispensed onto a finger
3Product shown in different naturalistic settings
4Multiple bottles displayed together
5

Original caption

Dawn & Dusk have arrived. Two new scents of the BASED Body Lotion you already love. Grab yours at based.com #BASED

More from @based

Product placement

BASED Body Lotion (ACTS - it is the product being shown and demonstrated, and its purpose is implied by the visuals and caption. Removing it would change the video entirely). based.com (APPEARS - it is mentioned in the caption and the creator's bio link, but its interface is not operated and it does not generate a visible result. Removing it would not change what happens in the video).