Dawn and Dusk

@based

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SoundTikTok sound · original sound - based

Promoted product

BASED Body Lotion

BASED

4 videos

Why it worked

The video effectively uses a comparative review format with multiple people testing and giving their opinions on different scents. This creates engagement and allows viewers to see a range of reactions, making the product more relatable and desirable.

Summary

The video showcases two scents of BASED body lotion, "Dawn" and "Dusk," as well as "Santal" and "Amber." The creator and his friends test the scents, discuss their preferences, and rate them. The video highlights that both "Dawn" and "Dusk" are available on their TikTok live.

Structure

1Introduction of Dawn and Dusk scents
2Testing and comparing Dusk with Santal and Amber
3Comparing Dawn and Dusk scents
4Rating the scents and concluding Dusk is preferred

Original caption

Dawn and Dusk Body Lotion out now! #BASED

More from @based

Product placement

BASED: This is the brand name of the body lotion. It ACTS as the product being reviewed and demonstrated. Removing it would change what happens in the video. Dusk: This is a scent of the body lotion. It ACTS as a product variant being reviewed and demonstrated. Removing it would change what happens in the video. Dawn: This is a scent of the body lotion. It ACTS as a product variant being reviewed and demonstrated. Removing it would change what happens in the video. Santal: This is a scent of the body lotion. It ACTS as a product variant being reviewed and demonstrated. Removing it would change what happens in the video. Amber: This is a scent of the body lotion. It ACTS as a product variant being reviewed and demonstrated. Removing it would change what happens in the video.

Call to action

You can get both on our live right now

On-screen text

Dusk dawn and dusk entire live team and give their which one dawn or dust? dusk? | DUSK a little bit dusk as well? dawn | DAWN cologne cologne? the | SANTAL santal and amber? | AMBER definitely definitely better smell each other's hands smells better lowkey expecting dusk takes | DUSK I was like be it it's kind | DUSK this one dawn? lather up new scent rate it one out of 9 out of 10 whip out dawn or dusk? both yeah dusk dusk vs dawn ooh i'm to go dusk that dusk let's go other two | SANTAL amber but second to you want to compare | DUSK these two masculine bit more that reminds me childhood | DAWN you like a or what? let's refreshing sunrise like dawn like an oj like that I don't more both on our live Dawn Amber

Transcript

Dawn and Dusk tiktok shop so entire live team and give their initial thoughts which one dawn or dusk? which one you want to try first? Dawn or Dusk? Dusk? A little bit Dusk as well? I'll take Dawn. I'll take Dawn. Cologne? How does it rank out of the two other scents? Santal and Amber? Definitely definitely better Now you have to smell each other's hands Smells better Lowkey I was not expecting Dusk takes I think Dusk takes number one I was like This might be it I like Dusk more It's kind of fruity This one Dawn? Lather up New scent Give me your thoughts, rate it one out of 10 9 out of 10 Whip out Dawn or Dusk? Both yeah Dusk vs Dawn Ooh, I'm I'm gonna have to go Dusk I'm liking that Dusk Let's go Okay, compared to the other two scents Santal and Amber I think I'm putting Santal above Amber, but Amber is a close second to be honest Dusk You want to compare these two? 'Cause they're both like very masculine Dawn is a bit more fresh That reminds me of my childhood Yeah, like a cologne childhood or what? Let's try the Dawn That one's refreshing It's like a sunrise Like Dawn, like an OJ, something like that It's citrusy I don't know which one I like more But you can get both on our live right now