LIVE NOW Dawn & Dusk Body Lotions

@based

4.1M followers · usually 96.3K views a post

Views

863.1K

Likes

2.8K

Comments

58

Shares

160

SoundTikTok sound · original sound - Softmaxxed Jester

Promoted product

BASED Body Lotion

BASED

4 videos

Why it worked

The post effectively uses a combination of visually appealing product shots, clear and concise text highlighting benefits and a compelling limited-time offer, creating a sense of urgency and exclusivity that drives purchases.

Summary

This is a slideshow promoting BASED Body Lotions in two new scents, Dawn and Dusk. It highlights the product's features, benefits, and a limited-time offer for the first 1000 orders, directing viewers to based.com to purchase.

Structure

1Announcement of Dawn & Dusk Body Lotions going live
2Introduction of a special offer for the first 1000 orders
3Detailed description of the Dawn scent
4Detailed description of the Dusk scent
5

Original caption

🚨DAWN AND DUSK BODY LOTIONS ARE LIVE NOW The votes were so close, so we're releasing both scents today. First 1000 orders get a complimentary Unreleased Mystery Gift with their order plus up to 30% off, through 11:59 PM PT tonight. Grab yours at based.com #BASED

More from @based

Product placement

BASED BODY LOTION (Dawn & Dusk scents): ACTS - it is the product being sold, its features and benefits are described, and it is visually presented. Removing it would change the video's topic entirely. based.com: APPEARS - it is the website where the product can be purchased. Removing it would not change what happens in the video, but would remove the call to action.

Call to action

First 1000 orders get an Unreleased Mystery Gift. Grab yours at based.com

On-screen text

LIVE NOW Dawn & Dusk Body Lotions Now Live The vote was so close, so we're doing something special. Both scents are live now. Dawn BASE D BODY LOTION ADVANCED MOISTURE BODY LOTION 400ml e 13.52 fl oz Dusk BASE D BODY LOTION ADVANCED MOISTURE BODY LOTION 400ml e 13.52 fl oz based.com First 1000 orders get an Unreleased Mystery Gift First 1000 Orders Get A Complimentary Unreleased Mystery Gift Ends at 11:59 PM PT tonight. Meet the two scents Meet Dawn Fresh. Bright. Smooth. Crisp citrus and cool herbs open into soft woods, with aromatic greens and subtle warm undertones. BASE D BODY LOTION ADVANCED MOISTURE BODY LOTION 400ml e 13.52 fl oz BASE D BODY LOTION ADVANCED MOISTURE BODY LOTION 400ml e 13.52 fl oz BASE D BODY LOTION ADVANCED MOISTURE BODY LOTION 400ml e 13.52 fl oz Meet Dusk Deep. Dark. Polished. Smoked woods and charred oak meet deep patchouli, lifted by black pepper and tea leaves. Naturally-Derived Fragrance New Scents. Same #1 Rated Body Lotion You Love Formulated with: Ceramide NP, Oat Extract, and Mango Butter for visibly softer, hydrated skin.